The need to have an opinion as a driver of consumer choice

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	92 - 102
Fachzeitschrift	Journal of Consumer Behaviour
Jahrgang	14
Ausgabenummer	2
DOIs	https://doi.org/10.1002/cb.1502
Publikationsstatus	Veröffentlicht - 2015

Zugriff auf Dokument

@article{f88b5c9a6f34453c91e844a2bc3a69ab,

title = "The need to have an opinion as a driver of consumer choice",

author = "Michail Kokkoris and Ulrich K{\"u}hnen",

year = "2015",

doi = "10.1002/cb.1502",

language = "English",

volume = "14",

pages = "92 -- 102",

journal = "Journal of Consumer Behaviour",

issn = "1472-0817",

publisher = "Wiley-Blackwell",

number = "2",

}