The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda

Lukas Maier; Christian Baccarella

The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda

Lukas Maier
, Christian Baccarella

Marketing-Management

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Aufsatznummer	100891
Seiten (von - bis)	220-252
Fachzeitschrift	Journal of Product Innovation Management (JPIM)
Jahrgang	42
Ausgabenummer	1
Frühes Online-Datum	2024
Publikationsstatus	Veröffentlicht - Jan. 2025

Zugriff auf Dokument

http://10.1111/jpim.12734Lizenz: CC BY-NC

Zitat

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The psychological and behavioral consequences of customer empowerment in new product development: Situational framework, review, and research agenda. / Maier, Lukas; Baccarella, Christian.
in: Journal of Product Innovation Management (JPIM), Jahrgang 42, Nr. 1, 100891, 01.2025, S. 220-252.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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