The psychological effects of empowerment strategies on consumers' product demand

Christoph Fuchs, Emanuela Prandelli, Martin Schreier

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{df8a35730c52455ba0b13182b7a985dc,

title = "The psychological effects of empowerment strategies on consumers' product demand",

author = "Christoph Fuchs and Emanuela Prandelli and Martin Schreier",

year = "2010",

doi = "10.1509/jmkg.74.1.65",

language = "English",

volume = "74",

pages = "65 -- 79",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "1",

}