The Relationship between Corporate Philanthropy and Corporate Reputation: Examining the Consumer-Company-Cause Triad

Ilona Szöcs

International Marketing Management

Publikation: Abschlussarbeit › Dissertation

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Disaggregating Corporate Philanthropy: The Impact of Individual Dimensions on Corporate Reputation
Szöcs, I. (Projektleitung)
16/07/10 → 1/09/11
Projekt: Anderes