The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives

Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Dayananda Palihawadana

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	508 - 524
Fachzeitschrift	International Marketing Review
Jahrgang	28
Ausgabenummer	5
DOIs	https://doi.org/10.1108/02651331111167624
Publikationsstatus	Veröffentlicht - 2011

Zugriff auf Dokument

@article{e6b849a6af134e88b57aeec4272800ee,

title = "The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives",

author = "Adamantios Diamantopoulos and Schlegelmilch, {Bodo B.} and Dayananda Palihawadana",

year = "2011",

doi = "10.1108/02651331111167624",

language = "English",

volume = "28",

pages = "508 -- 524",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

T1 - The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives

AU - Diamantopoulos, Adamantios

AU - Schlegelmilch, Bodo B.

AU - Palihawadana, Dayananda

PY - 2011

Y1 - 2011

U2 - 10.1108/02651331111167624

DO - 10.1108/02651331111167624

M3 - Journal article

SN - 0265-1335

VL - 28

SP - 508

EP - 524

JO - International Marketing Review

JF - International Marketing Review

IS - 5

ER -