The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives

Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Dayananda Palihawadana

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	508 - 524
Fachzeitschrift	International Marketing Review
Jahrgang	28
Ausgabenummer	5
DOIs	https://doi.org/10.1108/02651331111167624
Publikationsstatus	Veröffentlicht - 2011

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title = "The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives",

author = "Adamantios Diamantopoulos and Schlegelmilch, \{Bodo B.\} and Dayananda Palihawadana",

year = "2011",

doi = "10.1108/02651331111167624",

language = "English",

volume = "28",

pages = "508 -- 524",

journal = "International Marketing Review",

issn = "0265-1335",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

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Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

TY - JOUR

T1 - The Relationship between Country-Of-Origin Image and Brand Image As Drivers Of Purchase Intentions: A Test of Alternative Perspectives

AU - Diamantopoulos, Adamantios

AU - Schlegelmilch, Bodo B.

AU - Palihawadana, Dayananda

PY - 2011

Y1 - 2011

U2 - 10.1108/02651331111167624

DO - 10.1108/02651331111167624

M3 - Journal article

SN - 0265-1335

VL - 28

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EP - 524

JO - International Marketing Review

JF - International Marketing Review

IS - 5

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