@inproceedings{995274eba0bc42a08e1969c68c5a64f8,
title = "The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study",
author = "Thomas Salzberger and Monika Koller and Claudia Klausegger",
year = "2006",
month = aug,
day = "1",
language = "English",
pages = "56 -- 57",
editor = "\{J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges\}",
booktitle = "Fifteenth Annual Frontiers in Service Conference",
publisher = "Eigenverlag",
}