The Role of Emotions in a price promotion setting

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Global Marketing Conference Proceedings
Herausgeber*innen	Global Alliance of Marketing & Management Associations
Erscheinungsort	Singapore
Seiten	458 - 467
DOIs	https://doi.org/10.15444/GMC2014.02.09.01
Publikationsstatus	Veröffentlicht - 1 Juli 2014

Zugriff auf Dokument

@inproceedings{188ef70b4b034b8ba76365468af103ed,

title = "The Role of Emotions in a price promotion setting",

author = "Barbara Stangl and Thomas Reutterer",

year = "2014",

month = jul,

day = "1",

doi = "10.15444/GMC2014.02.09.01",

language = "English",

pages = "458 -- 467",

editor = "\{Global Alliance of Marketing \& Management Associations\}",

booktitle = "Global Marketing Conference Proceedings",

}

TY - GEN

T1 - The Role of Emotions in a price promotion setting

AU - Stangl, Barbara

AU - Reutterer, Thomas

PY - 2014/7/1

Y1 - 2014/7/1

U2 - 10.15444/GMC2014.02.09.01

DO - 10.15444/GMC2014.02.09.01

M3 - Contribution to conference proceedings

SP - 458

EP - 467

BT - Global Marketing Conference Proceedings

A2 - Global Alliance of Marketing & Management Associations, null

CY - Singapore

ER -