Publikation: Konferenzbeitrag › Konferenzpapier
}
TY - CONF
T1 - The role of lead users in new product concept testing. Mass Customization and Personalization Conference.
AU - Funke-Braun, Katharina
AU - Prügl, Reinhard
PY - 2007
Y1 - 2007
M3 - Conference paper
ER -