The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Elfriede Penz; Margaret K. Hogg

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

International Marketing Management

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	104 - 132
Fachzeitschrift	European Journal of Marketing
Jahrgang	45
Ausgabenummer	1/2
Publikationsstatus	Veröffentlicht - 1 Feb. 2011

Andere Dateien und Links

http://www.emeraldinsight.com/journals.htm?articleid=1905921&show=abstract

Zitat

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The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. / Penz, Elfriede; Hogg, Margaret K.
in: European Journal of Marketing, Jahrgang 45, Nr. 1/2, 01.02.2011, S. 104 - 132.

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

TY - JOUR

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AU - Penz, Elfriede

AU - Hogg, Margaret K.

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UR - http://www.emeraldinsight.com/journals.htm?articleid=1905921&show=abstract

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SN - 0309-0566

VL - 45

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JO - European Journal of Marketing

JF - European Journal of Marketing

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