The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Elfriede Penz; Margaret K. Hogg

The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings

Elfriede Penz
, Margaret K. Hogg

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment
Herausgeber*innen	Emerald
Erscheinungsort	Bingley
Verlag	Emerald Group Publishing Limited
Seiten	149 - 180
Publikationsstatus	Veröffentlicht - 2015

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

502019 Marketing
502020 Marktforschung
501003 Arbeitspsychologie
501015 Organisationspsychologie

Zitat

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The role of mixed emotions in consumer behaviour: Investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings. / Penz, Elfriede; Hogg, Margaret K.
A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment. Hrsg. / Emerald. Bingley: Emerald Group Publishing Limited, 2015. S. 149 - 180.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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BT - A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment

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