The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

Selma Saracevic; Bodo B. Schlegelmilch; Tong Wu

doi:10.1007/978-3-031-24687-6_65

The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

Selma Saracevic, Bodo B. Schlegelmilch, Tong Wu

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs
Untertitel des Sammelwerks	Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Herausgeber*innen	Bruna Jochims, Juliann Allen
Erscheinungsort	Cham
Verlag	Springer
Seiten	167–168
ISBN (elektronisch)	978-3-031-24687-6
ISBN (Print)	978-3-031-24686-9
DOIs	https://doi.org/10.1007/978-3-031-24687-6_65
Publikationsstatus	Veröffentlicht - 27 Mai 2022

Publikationsreihe

Reihe	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

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10.1007/978-3-031-24687-6_65

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Zitat

Saracevic, S., Schlegelmilch, B. B., & Wu, T. (2022). The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. in B. Jochims, & J. Allen (Hrsg.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA (S. 167–168). Springer. https://doi.org/10.1007/978-3-031-24687-6_65

Saracevic, Selma ; Schlegelmilch, Bodo B. ; Wu, Tong. / The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Hrsg. / Bruna Jochims ; Juliann Allen. Cham : Springer, 2022. S. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison",

author = "Selma Saracevic and Schlegelmilch, {Bodo B.} and Tong Wu",

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Saracevic, S, Schlegelmilch, BB & Wu, T 2022, The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. in B Jochims & J Allen (Hrsg.), Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, S. 167–168. https://doi.org/10.1007/978-3-031-24687-6_65

The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. / Saracevic, Selma; Schlegelmilch, Bodo B.; Wu, Tong.
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Hrsg. / Bruna Jochims; Juliann Allen. Cham: Springer, 2022. S. 167–168 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison

AU - Saracevic, Selma

AU - Schlegelmilch, Bodo B.

AU - Wu, Tong

PY - 2022/5/27

Y1 - 2022/5/27

U2 - 10.1007/978-3-031-24687-6_65

DO - 10.1007/978-3-031-24687-6_65

M3 - Contribution to conference proceedings

SN - 978-3-031-24686-9

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 167

EP - 168

BT - Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

A2 - Jochims, Bruna

A2 - Allen, Juliann

PB - Springer

CY - Cham

ER -

Saracevic S, Schlegelmilch BB, Wu T. The Role of Self-Construal Level in the Relationship between Norms and Pro-Environmental Consumer Behavior: A Cross-Country Comparison. in Jochims B, Allen J, Hrsg., Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA. Cham: Springer. 2022. S. 167–168. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_65