The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective

Arnold Schuh

The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective

Kompetenzzentrum für Emerging Markets and CEE

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995
Publikationsstatus	Veröffentlicht - 1995

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title = "The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective",

author = "Arnold Schuh",

year = "1995",

language = "English",

booktitle = "Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversit{\"a}t Wien, 1995 1995",

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The Role of Subsidiaries Located in Small States in the Global Strategies of Branded Packaged Goods Marketers - Implications from a Central European Management Perspective. / Schuh, Arnold.
Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995. 1995.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

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AU - Schuh, Arnold

PY - 1995

Y1 - 1995

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BT - Proceedings of the Third Annual Conference on Marketing Strategies for Central and Eastern Europe, DePaul University und Wirtschaftsuniversität Wien, 1995 1995

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