The role of uncertainty and trust in the marketing of new technologies

Dietmar Rößl, Matthias Fink, Sascha Kraus

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Trust and New Technologies – Marketing and Management on the Internet and Mobile Media
Herausgeber*innen	Kautonen, T. / Karjaluoto, H.
Erscheinungsort	Cheltenham/Northampton
Verlag	Edward Elgar Publishing
Seiten	282 - 295
ISBN (Print)	9781847205681
Publikationsstatus	Veröffentlicht - 1 Nov. 2008

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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The role of uncertainty and trust in the marketing of new technologies. / Rößl, Dietmar; Fink, Matthias; Kraus, Sascha.
Trust and New Technologies – Marketing and Management on the Internet and Mobile Media. Hrsg. / Kautonen, T. / Karjaluoto, H. Cheltenham/Northampton: Edward Elgar Publishing, 2008. S. 282 - 295.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

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