Abstract
Developing and keeping a community motivated is critical for success, particularly in self-hosted crowdfunding. Existing research has identified social capital as an important driver of such endeavors. However, the process of how social capital can be developed, managed, and targeted towards a common goal in digital settings is mostly unknown. Applying social exchange theory and a mixed-methods approach, we leverage a large dataset of one of the world’s most-funded crowdfunding projects – Star Citizen – to zoom in on the process of social capital development as a success factor. We depict how repeated social exchange and reciprocity norms foster the emergence of a cohesive and supportive community from a crowd of strangers. Moreover, we explain how this is used by Start Citizen within five themes of a novel and IS-enabled managerial technique focusing on dreams. Our insights generalize to contexts beyond crowdfunding that require the engagement of crowds for joint value creation.
| Originalsprache | Englisch |
|---|---|
| Titel des Sammelwerks | Proceedings of the International Conference on Information Systems (ICIS 2019) |
| Untertitel des Sammelwerks | Munich, Germany, December 15-18, 2019 |
| Verlag | AIS Association for Information Systems |
| Seitenumfang | 9 |
| ISBN (Print) | 978-0-9966831-9-7 |
| Publikationsstatus | Veröffentlicht - 11 Nov. 2019 |
| Extern publiziert | Ja |