The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research

Rudolf Sinkovics; Barbara Stöttinger

The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research

Internationales Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) 1998
Publikationsstatus	Veröffentlicht - 1998

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title = "The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research",

author = "Rudolf Sinkovics and Barbara St{\"o}ttinger",

year = "1998",

language = "English",

booktitle = "3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) 1998",

}

The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research. / Sinkovics, Rudolf; Stöttinger, Barbara.
3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) 1998. 1998.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The transfer of socio-psychological concepts such as consumer ethnocentric tendencies (CET) across cultural boundaries - guidelines and implications for international marketing research

AU - Sinkovics, Rudolf

AU - Stöttinger, Barbara

PY - 1998

Y1 - 1998

M3 - Contribution to conference proceedings

BT - 3rd Annual CEMS Conference, Louvain-la-Neuve, Belgien, May 7-9, (competitive paper, on CD-ROM) 1998

ER -