The unfaithful brand: When flirting with new customer segments, make sure you are not already married

Marius K. Luedicke; Elisabeth A. Pichler-Lüdicke

doi:10.4324/9781315767079-28

The unfaithful brand: When flirting with new customer segments, make sure you are not already married

Marius K. Luedicke, Elisabeth A. Pichler-Lüdicke

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Originalsprache	Englisch
Titel des Sammelwerks	Strong Brands, Strong Relationships
Herausgeber*innen	Susan Fournier, Michael J. Breazeale, Jill Avery
Erscheinungsort	London
Verlag	Routledge
Kapitel	14
Seiten	203-215
Seitenumfang	13
Auflage	1
ISBN (elektronisch)	9781317662341
ISBN (Print)	9781138786820
DOIs	https://doi.org/10.4324/9781315767079-28
Publikationsstatus	Veröffentlicht - 12 Juni 2015
Extern publiziert	Ja

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10.4324/9781315767079-28

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