The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

Bodo B. Schlegelmilch

The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

Bodo B. Schlegelmilch

International Marketing Management

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992
Publikationsstatus	Veröffentlicht - 1992

Zitat

@inproceedings{b05d52cfa84145acbdff3c0cf272ca38,

title = "The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries",

author = "Schlegelmilch, \{Bodo B.\}",

year = "1992",

language = "English",

booktitle = "Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992",

}

The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries. / Schlegelmilch, Bodo B.
Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992. 1992.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - The Use of Student Samples in Conjoint Analysis: A Comparison with Ordinary Consumers in Two European Countries

AU - Schlegelmilch, Bodo B.

PY - 1992

Y1 - 1992

M3 - Contribution to conference proceedings

BT - Proceedings of the Institute of Management Science/Operations Research Society of America (TIMS/ORSA), 34th Joint Annual Meeting, San Francisco, California, November 1-4 1992

ER -