The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Fachzeitschrift	Risk Management and Insurance Review
Publikationsstatus	Veröffentlicht - 2003

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@article{f8676d02a9f2404d9fa95c87270241ee,

title = "The Value of Personal Contact in Marketing Insurance: Client Judgements of Representativeness and Mental Availability",

author = "Michael Theil",

year = "2003",

language = "English",

journal = "Risk Management and Insurance Review",

issn = "1098-1616",

publisher = "Wiley-Blackwell Publishing Ltd",

}