The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	24 - 42
Fachzeitschrift	International Journal of Online Marketing
Volume	1
Ausgabenummer	2
Publikationsstatus	Veröffentlicht - 2011

Zitat

@article{310b903f28564c2cbd3fdb48e74f3cdd,

title = "The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries",

author = "Horst Treiblmaier and Larry Neale and Sandy Chong",

year = "2011",

language = "English",

volume = "1",

pages = "24 -- 42",

journal = "International Journal of Online Marketing",

issn = "2156-1753",

number = "2",

}