Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 33rd European Marketing Academy Conference
Erscheinungsort	CD
Publikationsstatus	Veröffentlicht - 1 Mai 2004

Zitat

@inproceedings{e6ce64db99924920891dd7eb62ae61f7,

title = "Time Efficient Brand Image Measurement - Is Binary Format Sufficient to Gain the Market Insight Required?",

author = "Sara Dolnicar and Bettina Gr{\"u}n and Friedrich Leisch",

year = "2004",

month = may,

day = "1",

language = "English",

booktitle = "Proceedings of the 33rd European Marketing Academy Conference",

}