Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceeding of the 6th EMAC Regional Conference
Herausgeber*innen	European Marketing Academy
Erscheinungsort	Vienna
Publikationsstatus	Veröffentlicht - 1 Juni 2015

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

@inproceedings{e7048d2ac0c5425e9f11fd9bc88ad738,

title = "Towards a Better Understanding and Measurement Of Real Consumers Trust in Electronic Word-of-Mouth",

author = "Wolfgang Weitzl and Robert Zniva",

year = "2015",

month = jun,

day = "1",

language = "English",

editor = "\{European Marketing Academy\}",

booktitle = "Proceeding of the 6th EMAC Regional Conference",

}