Towards designing individual value-oriented decision support for selecting Internet-based services

Including individuals’ value systems is seldom considered in the current body of decision support research, although individuals’ values have a strong impact on decision-making. We propose that adapting decision support to include individuals’ values increases decision quality and decreases decision effort. We propose to extend decision support for choosing internet-based services such
that services are matched not only regarding individuals’ preferences for search and experience attributes, but that services also match their value systems. By helping users identify these matching services, we aim to enable them to participate in greater parts of digital life in accordance with their individual values. In this research-in-progress paper, we introduce the conceptual foundations and
describe a preliminary research design. The results will serve as a guideline for designing valuebased decision support in the next step of our research project.