Transactions as trade-offs between costs and benefits

Bernadette Kamleitner, Ruta Ruzeviciute

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Sammelwerk


Consumer behaviour often involves a factual tradeoff between costs and benefits. Going to the theatre involves obtaining a potentially entertaining and fun experience in return for a certain amount of money and the hassle involved in getting the ticket. Borrowing a pint of milk from a neighbour involves the benefits of being able to have a café latte or a happy pet cat. It also involves having to leave the couch and it may mean incurring some social debt to the neighbour who may come knocking to get your last drop of milk another time.
Titel des SammelwerksRoutledge International Handbook of Consumer Psychology
Herausgeber*innen Cathrine V. Jansson-Boyd & Magdalena J. Zawisza
ErscheinungsortNew York
Seiten411 - 428
ISBN (Print)9781138846494
PublikationsstatusVeröffentlicht - 2017


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