Abstract
This paper analyses factors influencing the transformation of a lead
user generated product concept into a new corporate venture. The main
proposition is that there are information asymmetries specific to the integration
of lead users at the fuzzy front end resulting in conflict and rejection of
proposed ideas and concepts. The proposition is investigated based on an
ethnographic study of one lead user project carried out by a large
telecommunications provider. The findings of the study strongly suggest that information asymmetries exist because of interdisciplinary project teams,latency of needs and early prototyping efforts by lead users. Implications for corporate entrepreneurship research and entrepreneurial actions by innovation managers are discussed.
user generated product concept into a new corporate venture. The main
proposition is that there are information asymmetries specific to the integration
of lead users at the fuzzy front end resulting in conflict and rejection of
proposed ideas and concepts. The proposition is investigated based on an
ethnographic study of one lead user project carried out by a large
telecommunications provider. The findings of the study strongly suggest that information asymmetries exist because of interdisciplinary project teams,latency of needs and early prototyping efforts by lead users. Implications for corporate entrepreneurship research and entrepreneurial actions by innovation managers are discussed.
Originalsprache | Englisch |
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Seiten (von - bis) | 85 - 92 |
Fachzeitschrift | International Journal of Entrepreneurship and Innovation Management |
Jahrgang | 14 |
Ausgabenummer | 1 |
Publikationsstatus | Veröffentlicht - 1 Juli 2011 |