@inproceedings{607786559917484a9d4e5d72a2b4dde2,
title = "Understanding the Complexity of Customer-Company Relationships: Differences in the Drivers and Consequences of Customer Satisfaction and Customer-Company Identification",
abstract = "As there is only limited understanding of how customer relationships that are characterized by customersatisfaction differ from those that are characterized by customer-company identification, this study investigates how bothrelationship concepts differ in their drivers and considers crucial self-definitional needs for engendering customer-companyidentification, and additionally examines how both concepts differ in their consequences when companies face complex markets.",
author = "Roland Kassemeier and Till Haumann and G{\"u}nt{\"u}rk{\"u}n, {Baris Pascal}",
year = "2019",
language = "English",
isbn = "978-0-87757-003-5",
series = "Proceedings of the AMA Winter Academic Conference",
publisher = "American Marketing Association",
pages = "216 -- 217",
editor = "Lam, {Son K. } and Giesler, {Markus } and Xueming Luo",
booktitle = "Proceedings of the AMA Winter Academic Conference 2019",
address = "United States",
}