University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier; Martin Schreier; Christian Baccarella; Kai-Ingo Voigt

doi:10.1177/00222429231185313

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier, Martin Schreier, Christian Baccarella, Kai-Ingo Voigt

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch (Amerika)
Seiten (von - bis)	1-20
Fachzeitschrift	Journal of Marketing
Jahrgang	88
Ausgabenummer	2
Frühes Online-Datum	2023
DOIs	https://doi.org/10.1177/00222429231185313
Publikationsstatus	Veröffentlicht - 2024

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10.1177/00222429231185313Lizenz: CC BY-NC

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Katalog der Universitätsbibliothek

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (Projektleitung) & Maier, L. (Forscher*in)
23/06/21 → …
Projekt: Forschungsförderung

Zitat

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title = "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers",

keywords = "university-industry collaboration, open innovation, new products, scientific legitimacy, belief in science",

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language = "Englisch (Amerika)",

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AU - Maier, Lukas

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AU - Baccarella, Christian

AU - Voigt, Kai-Ingo

PY - 2024

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KW - university-industry collaboration

KW - open innovation

KW - new products

KW - scientific legitimacy

KW - belief in science

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DO - 10.1177/00222429231185313

M3 - Journal article

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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

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Projekte

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Zitat