University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier; Martin Schreier; Christian Baccarella; Kai-Ingo Voigt

doi:10.1177/00222429231185313

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Lukas Maier
, Martin Schreier
, Christian Baccarella
, Kai-Ingo Voigt

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch (Amerika)
Seiten (von - bis)	1-20
Fachzeitschrift	Journal of Marketing
Volume	88
Ausgabenummer	2
Frühes Online-Datum	2023
DOIs	https://doi.org/10.1177/00222429231185313
Publikationsstatus	Veröffentlicht - 2024

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10.1177/00222429231185313Lizenz: CC BY-NC

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Schreier, M. (Projektleitung) & Maier, L. (Forscher*in)
23/06/21 → …
Projekt: Forschungsförderung

Zitat

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title = "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers",

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AU - Maier, Lukas

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KW - scientific legitimacy

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University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

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Projekte

University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers

Zitat