Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	AMA (American Marketing Association) Summer Marketing Educators' Conference, Boston, USA, 38-39, January, 2004
Publikationsstatus	Veröffentlicht - 2004

Zitat

@inproceedings{4d28e15d404544e99d1a79853332e2b9,

title = "Using Marketing Simulations in International Marketing Teaching - An Effectiveness Study",

author = "Parissa Haghirian and Horst Treiblmaier",

year = "2004",

language = "English",

booktitle = "AMA (American Marketing Association) Summer Marketing Educators' Conference, Boston, USA, 38-39, January, 2004",

}