Using Neural Networks to Analyse Brand Choice in Marketing Research

Martin Natter; Alfred Taudes

Using Neural Networks to Analyse Brand Choice in Marketing Research

Produktionsmanagement (Taudes)

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: The Ins and Outs of Solving Real Problems, June 11-14, 1997, Anacapri, Italia 1997
Publikationsstatus	Veröffentlicht - 1997

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@inproceedings{359a202fbbc0461c82d78bc208ce635c,

title = "Using Neural Networks to Analyse Brand Choice in Marketing Research",

author = "Martin Natter and Alfred Taudes",

year = "1997",

language = "English",

booktitle = "Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: The Ins and Outs of Solving Real Problems, June 11-14, 1997, Anacapri, Italia 1997",

}

TY - GEN

T1 - Using Neural Networks to Analyse Brand Choice in Marketing Research

AU - Natter, Martin

AU - Taudes, Alfred

PY - 1997

Y1 - 1997

M3 - Contribution to conference proceedings

BT - Proceedings of the VIII International Symposium on Applied Stochastic Models and Data Analysis: The Ins and Outs of Solving Real Problems, June 11-14, 1997, Anacapri, Italia 1997

ER -