Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Academy of Marketing Conference 2011
Herausgeber*innen	University of Liverpool, Management School, Marketing Fields Forever
Erscheinungsort	Liverpool
Seiten	XX - YY
Publikationsstatus	Veröffentlicht - 1 Juli 2011

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title = "Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service",

author = "Alexander Zauner and Monika Koller and Arne Floh",

year = "2011",

month = jul,

day = "1",

language = "English",

pages = "XX -- YY",

editor = "{University of Liverpool, Management School, Marketing Fields Forever}",

booktitle = "Proceedings of the Academy of Marketing Conference 2011",

}

Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service. / Zauner, Alexander; Koller, Monika ; Floh, Arne.
Proceedings of the Academy of Marketing Conference 2011. Hrsg. / University of Liverpool, Management School, Marketing Fields Forever. Liverpool, 2011. S. XX - YY.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

TY - GEN

T1 - Value and loyalty in wireless telecommunications - an experimental investigation of the halo between product and service

AU - Zauner, Alexander

AU - Koller, Monika

AU - Floh, Arne

PY - 2011/7/1

Y1 - 2011/7/1

M3 - Contribution to conference proceedings

SP - XX - YY

BT - Proceedings of the Academy of Marketing Conference 2011

A2 - University of Liverpool, Management School, Marketing Fields Forever, null

CY - Liverpool

ER -