Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity

Johanna Lengauer, Astrid Dickinger

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	INFORMS Marketing Science Conference
Herausgeber*innen	Singapore Management University
Erscheinungsort	Singapore
Publikationsstatus	Veröffentlicht - 1 Mai 2007

Verfügbarkeit prüfen

Mobile 1:1 - Mobile TV
Dickinger, A. (Projektleitung)
1/02/06 → 1/07/07
Projekt: Forschungsförderung

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AU - Dickinger, Astrid

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UR - http://www.business.smu.edu.sg/mks2007/

M3 - Contribution to conference proceedings

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