Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	INFORMS Marketing Science Conference
Herausgeber*innen	Singapore Management University
Erscheinungsort	Singapore
Publikationsstatus	Veröffentlicht - 1 Mai 2007

Andere Dateien und Links

Mobile 1:1 - Mobile TV
Dickinger, A. (Projektleitung)
1/02/06 → 1/07/07
Projekt: Forschungsförderung

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title = "Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity",

author = "Johanna Lengauer and Astrid Dickinger",

year = "2007",

month = may,

day = "1",

language = "English",

editor = "\{Singapore Management University\}",

booktitle = "INFORMS Marketing Science Conference",

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T1 - Value Dimensions as Antecedents of mobile Service Adoption and the moderating Role of Ubiquity

AU - Lengauer, Johanna

AU - Dickinger, Astrid

PY - 2007/5/1

Y1 - 2007/5/1

UR - http://www.business.smu.edu.sg/mks2007/

M3 - Contribution to conference proceedings

BT - INFORMS Marketing Science Conference

A2 - Singapore Management University, null

CY - Singapore

ER -