Variables Driving the Amount of Customized Product Features Chosen by a Consumer in the Car Market

Marina Hein

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	European Advances in Consumer Research Vol. 8
Herausgeber*innen	Borghini, St.; McGrath, M.A.; Otnes, C.C.
Erscheinungsort	Milan, Italy
Verlag	Association for Consumer Research
Seiten	274 - 277
Publikationsstatus	Veröffentlicht - 1 Aug. 2008

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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