Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

Stéphane Ganassali; Jean Moscarola; Anne Sophie Mestrallet; Renate Buber; Pirjo Laaksonen; Katarina Hellén; Klaus Grunert; Jacob Rosendahl; Antonella Zucchella; Paola Cerchiello; Birgit Hagen; Klaus Peter Wiedmann; Stefan Behrens; Nadine Hennigs; Alexandra Kenyon

Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus Peter Wiedmann, Stefan Behrens, Nadine Hennigs, Alexandra Kenyon

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

Abstract

After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

Originalsprache	Englisch
Titel des Sammelwerks	Consumption Culture in Europe
Herausgeber*innen	Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann
Erscheinungsort	Hershey, PA
Verlag	IGI Global
Seiten	116 - 165
ISBN (Print)	978-1-4666-2857-1
Publikationsstatus	Veröffentlicht - 1 Juli 2013

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

504007 Empirische Sozialforschung
502019 Marketing

Verfügbarkeit prüfen

Katalog der Universitätsbibliothek

Qualitative Forschungsmethoden in Marketing und Management
Buber, R. (Projektleitung)
1/09/01 → 30/10/02
Projekt: Forschungsförderung

Zitat

Ganassali, S., Moscarola, J., Mestrallet, A. S., Buber, R., Laaksonen, P., Hellén, K., Grunert, K., Rosendahl, J., Zucchella, A., Cerchiello, P., Hagen, B., Wiedmann, K. P., Behrens, S., Hennigs, N., & Kenyon, A. (2013). Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. in Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann (Hrsg.), Consumption Culture in Europe (S. 116 - 165). IGI Global.

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title = "Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol",

abstract = "After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the {"}wall of pictures{"} protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.",

author = "St{\'e}phane Ganassali and Jean Moscarola and Mestrallet, {Anne Sophie} and Renate Buber and Pirjo Laaksonen and Katarina Hell{\'e}n and Klaus Grunert and Jacob Rosendahl and Antonella Zucchella and Paola Cerchiello and Birgit Hagen and Wiedmann, {Klaus Peter} and Stefan Behrens and Nadine Hennigs and Alexandra Kenyon",

year = "2013",

month = jul,

day = "1",

language = "English",

isbn = "978-1-4666-2857-1",

pages = "116 -- 165",

editor = "{Carmen R. Santos, St{\'e}phane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-R{\"u}diger Kaufmann}",

booktitle = "Consumption Culture in Europe",

publisher = "IGI Global",

}

Ganassali, S, Moscarola, J, Mestrallet, AS, Buber, R, Laaksonen, P, Hellén, K, Grunert, K, Rosendahl, J, Zucchella, A, Cerchiello, P, Hagen, B, Wiedmann, KP, Behrens, S, Hennigs, N & Kenyon, A 2013, Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. in Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann (Hrsg.), Consumption Culture in Europe. IGI Global, Hershey, PA, S. 116 - 165.

Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol. / Ganassali, Stéphane; Moscarola, Jean; Mestrallet, Anne Sophie et al.
Consumption Culture in Europe. Hrsg. / Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann. Hershey, PA: IGI Global, 2013. S. 116 - 165.

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Sammelwerk

TY - CHAP

T1 - Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

AU - Ganassali, Stéphane

AU - Moscarola, Jean

AU - Mestrallet, Anne Sophie

AU - Buber, Renate

AU - Laaksonen, Pirjo

AU - Hellén, Katarina

AU - Grunert, Klaus

AU - Rosendahl, Jacob

AU - Zucchella, Antonella

AU - Cerchiello, Paola

AU - Hagen, Birgit

AU - Wiedmann, Klaus Peter

AU - Behrens, Stefan

AU - Hennigs, Nadine

AU - Kenyon, Alexandra

PY - 2013/7/1

Y1 - 2013/7/1

N2 - After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

AB - After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.

M3 - Chapter in edited volume

SN - 978-1-4666-2857-1

SP - 116

EP - 165

BT - Consumption Culture in Europe

A2 - Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann, null

PB - IGI Global

CY - Hershey, PA

ER -

Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

Abstract

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

Verfügbarkeit prüfen

Projekte

Qualitative Forschungsmethoden in Marketing und Management

Zitat