Verbal and Pictorial Representations of Beverage Consumption Patterns: The Wall of Pictures Protocol

Stéphane Ganassali, Jean Moscarola, Anne Sophie Mestrallet, Renate Buber, Pirjo Laaksonen, Katarina Hellén, Klaus Grunert, Jacob Rosendahl, Antonella Zucchella, Paola Cerchiello, Birgit Hagen, Klaus Peter Wiedmann, Stefan Behrens, Nadine Hennigs, Alexandra Kenyon

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Sammelwerk

Abstract

After a first section dedicated to the discussion of the methodological foundations of the image-based research protocols, the chapter introduces the "wall of pictures" protocol. The authors first present the preparation of instrument, the validity check, and the textual data coding process. In the final paragraphs, a large range of descriptive, bivariate, and multivariate analyses is successively presented, and thanks to a combination of innovative technological devices, the wall of pictures outcomes has shown some promising perspectives. Triangulation opportunities are particularly promoted thanks to the combination of quantitative measurements with textual and/or pictorial variables.
OriginalspracheEnglisch
TitelConsumption Culture in Europe
Redakteure/-innen Carmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans-Rüdiger Kaufmann
ErscheinungsortHershey, PA
VerlagIGI Global
Seiten116 - 165
ISBN (Print)978-1-4666-2857-1
PublikationsstatusVeröffentlicht - 1 Juli 2013

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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