Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge

Tenghao Zhang, Xinli Huang

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

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@article{e73b13b6784343f7b34aea1777337ef2,

title = "Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge",

author = "Tenghao Zhang and Xinli Huang",

year = "2022",

doi = "10.1080/13683500.2021.1910214",

language = "English",

pages = "508 -- 515",

journal = "Current Issues in Tourism",

issn = "1747-7603",

publisher = "Taylor and Francis Ltd.",

}

TY - JOUR

T1 - Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge

AU - Zhang, Tenghao

AU - Huang, Xinli

PY - 2022

Y1 - 2022

U2 - 10.1080/13683500.2021.1910214

DO - 10.1080/13683500.2021.1910214

M3 - Journal article

SN - 1747-7603

SP - 508

EP - 515

JO - Current Issues in Tourism

JF - Current Issues in Tourism

ER -