When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge

Wolfgang Weitzl, Clemens Hutzinger, Baris Pascal Güntürkün, Sabine Einwiller

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the 10th SERVSIG conference
Herausgeber*innen	AMA SERVSIG
Erscheinungsort	Paris
Seiten	511 - 515
Publikationsstatus	Veröffentlicht - 2018

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "When consumer love strikes back: The effects of online complaint handling and relationship-strength on customer revenge",

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AU - Hutzinger, Clemens

AU - Güntürkün, Baris Pascal

AU - Einwiller, Sabine

PY - 2018

Y1 - 2018

M3 - Contribution to conference proceedings

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BT - Proceedings of the 10th SERVSIG conference

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