When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	0
Fachzeitschrift	Advances in Consumer Research
Jahrgang	44
Publikationsstatus	Veröffentlicht - 2016

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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title = "When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews",

author = "Wolfgang Weitzl and Elisabeth Wolfsteiner and Sabine Einwiller and Udo Wagner",

year = "2016",

language = "English",

volume = "44",

pages = "0",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

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TY - JOUR

T1 - When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews

AU - Weitzl, Wolfgang

AU - Wolfsteiner, Elisabeth

AU - Einwiller, Sabine

AU - Wagner, Udo

PY - 2016

Y1 - 2016

M3 - Journal article

SN - 0098-9258

VL - 44

SP - 0

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -