When ‘Global’ Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation

Justina Baršytė, Ruta Ruzeviciute, Paulius Neciunskas, Bodo B. Schlegelmilch

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch (Amerika)
Seiten (von - bis)	23-35
Fachzeitschrift	Journal of International Marketing
Jahrgang	31
Ausgabenummer	4
DOIs	https://doi.org/10.1177/1069031X231179149
Publikationsstatus	Veröffentlicht - 2023

Zugriff auf Dokument

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title = "When {\textquoteleft}Global{\textquoteright} Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation",

author = "Justina Bar{\v s}ytė and Ruta Ruzeviciute and Paulius Neciunskas and Schlegelmilch, {Bodo B.}",

year = "2023",

doi = "10.1177/1069031X231179149",

language = "Englisch (Amerika)",

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T1 - When ‘Global’ Becomes a Challenge: The Role of Freshness in Food Brand Preference Formation

AU - Baršytė, Justina

AU - Ruzeviciute, Ruta

AU - Neciunskas, Paulius

AU - Schlegelmilch, Bodo B.

PY - 2023

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