When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Marketing to Citizens. Going beyond Customers and Consumers
Herausgeber*innen	EMAC
Erscheinungsort	Lissabon
Seiten	443
Publikationsstatus	Veröffentlicht - 1 Juni 2012

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@inproceedings{d21cc7469954458eaa45b623d47ec4b7,

title = "When Grocery Products Become A High-Involvement Category - The Case Of Impoverished Consumers",

author = "Christina Holweg",

year = "2012",

month = jun,

day = "1",

language = "English",

isbn = "978-989-732-004-0",

pages = "443",

editor = "EMAC",

booktitle = "Marketing to Citizens. Going beyond Customers and Consumers",

}