Who is the brand creator? The effect of different brand biographies on the perception of brand personality

Marc Linzmajer, Jana Hauck, Marco Hubert, Reinhard Prügl

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	1131
Fachzeitschrift	Advances in Consumer Research
Jahrgang	2012
Ausgabenummer	40
Publikationsstatus	Veröffentlicht - 2012
Extern publiziert	Ja

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@article{7937323cd8bf457e854c4203d77ca007,

title = "Who is the brand creator? The effect of different brand biographies on the perception of brand personality",

author = "Marc Linzmajer and Jana Hauck and Marco Hubert and Reinhard Pr{\"u}gl",

year = "2012",

language = "English",

volume = "2012",

pages = "1131",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "40",

}