Who We Are and What We Do: A Profile of Marketing Academics at U.K. Universities

Publikation: Beitrag in Buch/KonferenzbandBeitrag in Konferenzband

Titel des SammelwerksPreparing Marketing for the New Millennium, Vol 1, Proceedings of the 24th Annual Marketing Education Group Conference, University of Wales, Cardiff Business School, July 8-11, 313-339 (2nd Prize for Best Competitive Paper) 1991
PublikationsstatusVeröffentlicht - 1991

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