Why level-free forced-choice binary measures of brand benefit beliefs work well.

John R. Rossiter, Sara Dolnicar, Bettina Grün

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

Originalsprache	Englisch
Seiten (von - bis)	239 - 256
Fachzeitschrift	International Journal of Market Research (früher: Journal of the Market Research Society)
Jahrgang	57
Ausgabenummer	2
DOIs	https://doi.org/10.2501/IJMR-2014-048
Publikationsstatus	Veröffentlicht - 2015
Extern publiziert	Ja

Österreichische Systematik der Wissenschaftszweige (ÖFOS)

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Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Forschung › Begutachtung

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AU - Rossiter, John R.

AU - Dolnicar, Sara

AU - Grün, Bettina

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JO - International Journal of Market Research (früher: Journal of the Market Research Society)

JF - International Journal of Market Research (früher: Journal of the Market Research Society)

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