Why should I attend? The Value of Business Networking Events.

Vincent-Wayne Mitchell; Bodo B. Schlegelmilch; Sorina D. Mone

doi:10.1016/j.indmarman.2015.05.014

Why should I attend? The Value of Business Networking Events.

Vincent-Wayne Mitchell, Bodo B. Schlegelmilch, Sorina D. Mone

Internationales Marketing Management

Publikation: Wissenschaftliche Fachzeitschrift › Originalbeitrag in Fachzeitschrift › Begutachtung

Abstract

Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth interviews with attendees and event organizers. The findings highlight the main types of value individuals extracted and identify the implications for measurement practice for what, where, how and when to assess value. These insights can help in determining the ROI of networking events for businesses. Keywords Value creation; Qualitative methods; Measurement; ROI

Originalsprache	Englisch
Seiten (von - bis)	100 - 108
Fachzeitschrift	Industrial Marketing Management
Jahrgang	52
Ausgabenummer	1
DOIs	https://doi.org/10.1016/j.indmarman.2015.05.014
Publikationsstatus	Veröffentlicht - 2016

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abstract = "Despite an increasing variety of technological means enabling business people to exchange information without ever meeting in person, the events industry continues to grow. To help to understand why this is, a study was conducted based on 35 in-depth interviews with attendees and event organizers. The findings highlight the main types of value individuals extracted and identify the implications for measurement practice for what, where, how and when to assess value. These insights can help in determining the ROI of networking events for businesses. Keywords Value creation; Qualitative methods; Measurement; ROI",

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