Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods

Publikation: Beitrag in Buch/Konferenzband › Beitrag in Konferenzband

Originalsprache	Englisch
Titel des Sammelwerks	Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 2003
Publikationsstatus	Veröffentlicht - 2003

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@inproceedings{8eb10319f9d84dd597f0ba2f81a72669,

title = "Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods",

author = "Barbara St{\"o}ttinger and Elfriede Penz and Schlegelmilch, {Bodo B.}",

year = "2003",

language = "English",

booktitle = "Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 2003",

}

TY - GEN

T1 - Why 'The Real Thing' is Sometimes Less Attractive: Insights into the Purchasing Behavior for Counterfeit Goods

AU - Stöttinger, Barbara

AU - Penz, Elfriede

AU - Schlegelmilch, Bodo B.

PY - 2003

Y1 - 2003

M3 - Contribution to conference proceedings

BT - Proceedings of the Academy of International Business Annual Conference, Monterrey, USA, July 5-8 2003

ER -