A stage-based decision tool identifying relevant categories for segment-specific promotion activities

  • Reutterer, T. (Contributor)
  • Yasemin Boztug (Contributor)
  • Els Breugelmans (Contributor)

Activity: Talk or presentation › Science to science

Period2 Jul 2010 → 5 Jul 2010
Event title17th EIRASS International Conference on Recent Advances in Retailing & Consumer Services Science
Event typeUnknown
Degree of RecognitionInternational