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A Test of Dillon's Theory of True (Brand-Specific) Versus Artifactual (Category-Inferred) Brand-Image Attributes

  • John R. Rossiter (Contributor)
  • Grün, B. (Speaker)
  • Sara Dolnicar (Contributor)

Activity: Talk or presentation › Science to science

Period30 May 2008
Event titleEMAC-ANZMAC BIGMAC4 Research Symposium
Event typeUnknown
Degree of RecognitionInternational