Adverse Effects of TV Advertising on Online Shopping Behavior

Grzadziel, A. (Contributor)
Abou Nabout, N. (Contributor)
Martin Stange (Contributor)
Burkhardt Funk (Contributor)

Institute for Interactive Marketing and Social Media

Activity: Talk or presentation › Science to science

Period	24 May 2022 → 27 May 2022
Event title	51st Conference of the European Marketing Academy (EMAC)
Event type	Unknown
Degree of Recognition	International

Austrian Classification of Fields of Science and Technology (ÖFOS)

502019 Marketing

Related content

Activities
The Forgettable First Date: Long-term Effects of TV Advertising on Online Shopping Behavior
Activity: Talk or presentation › Science to science