AI4People, a thinktank founded by Prof. Luciano Floridi in Brussels, developed a guideline for how to build Ethics for AI by design. The approach leans on ISO/IEC/IEEE 24748-7000. The guideline outlines how to design, develop and maintain responsible and just Artificial Intelligence (AI) systems that respect the fundamental rights, ethical, moral principles and values of the European Union. Professor Spiekermann was part of the advisory board for this guideline development and is also on the scientific committee of AI4People.