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AMA Global Marketing SIG Conference 2024, Verona, Italy
Schuh, A.
(Speaker)
Pichler, A.
(Speaker)
Institute for Organization Studies
Institute for Strategy and Managerial Accounting (Speckbacher)
Activity
:
Talk or presentation
›
Science to science
Period
24 May 2024
→
27 May 2024
Event title
AMA Global Marketing SIG
Event type
Unknown
Degree of Recognition
International
Keywords
Personal selling
COVID-19
business-to-business markets
Hidden Champion
digitalization
International sales
Documents & Links
Pichler_Schuh_International B2B Selling during COVID
File
:
application/pdf, 524 KB
Type
:
Text